A former industrial neighborhood that’s now an icon of the city, SoHo, or the area South of Houston Street, remains one of the most desirable. A long-time creative hub, originally for artists lured by airy loft spaces in 19th-century cast iron buildings and today headquarters for international brands, the tapered cobblestone streets team with a constant flow of local and tourist foot traffic. It’s a retail mecca for luxury and indie designer boutiques and remains a bastion of culinary delights, where age-old, always-booked favorites Raoul’s, Balthazar, and Blue Ribbon share a diverse but loyal clientele, with a rotating cast of new eateries angling to achieve similar status.


  • Best shopping in NYC
  • People watching, celeb sightings
  • Balthazar, Raoul's, Blue Ribbon
  • MoMA Design Store
  • Crosby Street Hotel, Mercer Hotel

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